The top of one working fleet
The best car here, named and dated.
Rochester Car Rental owns everything pictured below. Pick one out by name and a driver brings it to your door somewhere in Metro Detroit, or to your terminal building at DTW.
Rochester Car Rental keeps 60+ vehicles working. Tonight 16 of those carry a photograph and a figure here.
- Highest rate
- $945 a day
- Lowest on this page
- $55 a day
- Published here
- 16
- Delivered to
- DTW or your address
The list, car by car
Each of these is held over there
Photographs, figures and seat counts come out of the operator's dashboard as this page is generated, then a second time in your browser once it has loaded. Open an entry and it hands you across to the operator's site, the one address where a date can be held against that particular car.
Why a working fleet keeps a top end
Say plainly what this is. It is a working Metro Detroit rental fleet that happens to keep an expensive end, and the expensive end is where this page opens. Nothing here is exotic and nothing is a supercar, and the office would rather write that down than have a visitor find it out when the car pulls up. One owner buys, services and cleans every vehicle on the list, so the one that costs the most is handed over exactly the way the one that costs the least is: clean, with the tank filled, at an address in Metro Detroit or at a terminal at DTW.
One handover, whatever it costs
The vehicle going to a wedding is driven over by the same people who meet a Tuesday work trip at DTW. A license read, a signature, and the keys. None of that lengthens because the figure on the entry is higher.
How the handover runsA vehicle, not a size band
Every entry here is one individual car, carrying the model year it was built in, the figure it asks per day, and the town it sits in overnight. You are not holding a category and taking whatever is left standing in the bay.
Open the fleetThe plainer end did not go anywhere
This page opens at the top and then keeps going. Carry on down and the ordinary sedans and the small SUVs are still there, on one page, from one owner.
Open the fleetChoose it, then meet it.
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Read the page for the car
Every entry at rochester.rentals prints the model year, the figure per day, a seat count where the office has published one, and the town that car sleeps in. Settle on one for your dates.
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Say where it is going
An address anywhere in Metro Detroit, or a terminal building at DTW. Flying in, give the airline and the arrival you are booked on, then tell the office again if that arrival slips.
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Take the keys outside
It reaches you clean, with the tank filled. Whatever you owe, delivery and tax counted in, was printed at rochester.rentals while you were paying, so no figure appears once it is parked.
The record, line by line
- Highest rate published
- $945 a day
- Lowest rate on this page
- $55 a day
- Published to this page
- 16 entries, $55 at the foot and $945 at the head
- Shape of the list
- 8 makes across 4 kinds of vehicle
- Most seats published
- 8
- Read from the dashboard
- 2026-08-17
- Delivered to
- Either terminal building at DTW, or whatever address you name around Detroit
- Operated by
- Rochester Car Rental, one owner. Open the operator's site
Ask about one specific car.
Name the vehicle and the dates. The message lands on Rochester Car Rental's own desk and the reply comes from there.
No payment is taken at this address and no car is put aside by writing here. Treat it as a note to the office rather than a reservation: the booking is finished at rochester.rentals, where every figure you owe is printed while you are still deciding.
Asked often
- Do you have exotics or supercars?
- No. The list opens at the expensive end of an ordinary rental fleet, which is not the same thing as an exotic hire company. The office would rather write that down here than have somebody find it out at handover.
- Can I book one named car rather than a class?
- Yes. Each row is a specific vehicle with its own registration behind it, so what you read about is what pulls up outside. Nobody here is holding a size band on your behalf.
- What if the car I want is already out on my dates?
- Then there is no second copy of it. This is one owner's fleet, so the expensive end tends to be single vehicles rather than a row of identical ones, and the repeats sit further down the list. If a particular car is the point of the trip, ask early rather than close to the date.
- Is the dearest car the newest one?
- Not usually, and it catches people out. Model year and daily rate are set separately here, so read the year off the entry rather than off the figure beside it. The newest thing in the fleet is often one of the plainest.
- Does the word luxury mean a separate fleet?
- No. It describes where this page starts, not what is held back. Rochester Car Rental runs one fleet and this domain is one of its front doors, opened for the visitor who wants to know what the best vehicle is before anything else. Nothing is reserved for it and nothing is kept off it.
- Is arriving through this page worth a better rate?
- No, and it is worth saying so. The figures printed here come straight out of the operator's dashboard, and they are the identical ones charged at the point of booking. There is no code to type in, and no vehicle is kept away from anybody who arrived by a different door.
Name the car. We drive it over.
By now the car has a name, a model year and a town it sleeps in. It is held at rochester.rentals and held nowhere else, so the address or the terminal goes in over there, against that one vehicle.